For Immediate Release


London, 14th April, 2016 – Nickelodeon UK & Ireland has announced that James Newton will join the kids’ entertainment brand as Vice President, Programming. Newton will be responsible for developing the scheduling and editorial strategy of the network across its seven specialty channels as well as Nickelodeon’s on demand and digital platforms. Reporting to General Manager of Nickelodeon UK & Ireland, Alison Bakunowich, Newton will begin his new position on Monday, 18th April.

“James understands Nickelodeon and the innovation required to retain and build our audience in the age of multiple screens and content proliferation. His broad experience and the successful strategies that he has led in previous positions will be of great benefit to the network,” said Alison Bakunowich General Manager, Nickelodeon UK & Ireland. “I’m looking forward to his joining the team to lead the editorial department and cultivate the continued growth of Nickelodeon.”
Most recently serving as UK Director of Programming at NBC Universal, James Newton has worked in the broadcast industry for 20 years. Gaining experience across a variety of channel genres, Newton’s career has seen him work with television brands including Disney Channel, UKTV, E!, Syfy, Universal Channel and Comedy Central. Newton joins Nickelodeon UK & Ireland as the network enjoys unrivaled ratings success in the UK with six consecutive months ranked as the top kids’ network.*

James Newton said: “I'm absolutely thrilled to joining the UK’s leading kids’ television brand. Nickelodeon is at a very exciting stage of its development and growth. I’m relishing the prospect of consolidating our number one status for years to come.”
The home of SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Paw Patrol and Dora the Explorer, Nickelodeon UK & Ireland Network is available in over 13 million cable and satellite homes and now reaches more than 10 million viewers a month.  Launched in 1993, the top-performing Nickelodeon network comprises seven dedicated entertainment channels for kids aged 4-15 and their families: Nickelodeon, Nickelodeon HD, Nickelodeon +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. Too. The entertainment company has built a diverse multi-platform business by putting kids first in everything it does – Kids Rule! Content is at the core of the business with critically-acclaimed and hugely-popular television programming from the UK and around the world. In addition to the quality television programmes, Nickelodeon also produces bespoke content available online and  on Nick Play, as well as consumer product and recreation opportunities such as the UK’s first-ever Nick theme park, Nickelodeon Land and the Nickelodeon Store in Leicester Square.
*BARB, Cable & Satellite Homes, Kids 4-15, Kids’ Networks.


For more information, images or to arrange interviews, please contact
Kate Dickson
Director of Communications, Nickelodeon UK  /020 3580 3121