Sambro International Ltd., Best Way Europe and TDP Textiles Ltd. among those celebrated at the Nickelodeon & Viacom Consumer Products UK Achievement Awards

London, Thursday 23rd April – Nickelodeon & Viacom Consumer Products held their annual UK Achievement Awards today at London’s Ham Yard Hotel, to mark their successful collaborations with licensee partners over the past year. The awards saw Sambro International Ltd., Aykroyds & Sons, TDP Textiles, Scimitar Sports UK, Bestway Europe and Inspired Products UK all receive accolades in honour of their accomplishments with Nickelodeon & Viacom Consumer Products (NVCP).

Sambro International Ltd., who notably signed a multi-territory deal with NVCP for Paw Patrol earlier this year, were awarded Licensee of the Year for their support and commitment to the NVCP portfolio. Outstanding Partnership 2015 Award went to Aykroyds & Sons Ltd. and TDP Textiles Ltd. Scimitar Sports picked up the award for Innovative Softline Product 2015. Bestway Europe was presented with Innovative Hardline Product 2015. Breakthrough of the Year 2015 went to Inspired Products UK following their partnership with NVCP on a new car seat range with Nickelodeon’s key animated properties. 

“This year has seen incredibly innovative and successful new products from the licensees that we have awarded,” said Marianne James, VP Consumer Products UK & Ireland & European Retail Sales & Marketing Viacom International Media Networks. “Our partners are instrumental to the success and development of Nickelodeon & Viacom Consumer Products and we’re delighted to celebrate their commitment to our brands through the UK Achievement Awards.”

Complete List of Winners:

Breakthrough of the Year 2015
Inspired Products UK

Innovative Hardline Product 2015

Bestway Europe

SpongeBob SquarePants Activity Pool

Innovative Softline Product 2015

Scimitar Sports UK Limited

SpongeBob SquarePants and Teenage Mutant Ninja Turtles sports jerseys

Licensee of the year 2015

Sambro International Ltd.

Outstanding Partnership 2015

Aykroyds & Sons Ltd.

TDP Textiles Ltd.

Available in over 13 million homes, Nickelodeon is the place where kids rule and features top shows such as Nickelodeon’s Kids’ Choice Awards, The Haunted Hathaways, The Thundermans, SpongeBob SquarePants and Sam & Cat. Launched in 1993, Nickelodeon brings hit international and locally-produced entertainment content to audiences in the UK and Ireland. Viewers can also watch Nickelodeon in high definition through Nickelodeon HD and have the opportunity to catch up with the schedule through Nickelodeon +1. Exclusive games, behind the scenes clips, show information and more are available on and the dedicated Nick app where viewers can find exclusive content updated daily. Viewers can watch Nickelodeon on Sky, Virgin, TalkTalk, BT Vision, YouView, VUTV on Freeview and on UPC in the Republic of Ireland.


The Nickelodeon Network brings the best in kids content to the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.





Maxine Sackey

PR Executive

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