Luxury collection set to launch in store Late Spring/Summer 2015

London / Paris – 12 February 2015 – Nickelodeon & Viacom Consumer Products (NVCP) has announced that one of the world’s iconic and original concept stores colette - located in Paris, France – will become the first retail partner to launch brand new fashion collection “SpongeBob by Beatrix Ong” in store and online.  Born from a high-fashion collaboration between NVCP and acclaimed London-based designer, Beatrix Ong MBE, the collection targeting both men and women will include a range of luxury SpongeBob SquarePants accessories, home wares and a selection of apparel.

Colette will be the first retailer to debut the collection internationally in late spring/summer 2015, before it launches across Europe, Asia and North America.  The full collection will include tote bags, make up bags, shirts, tees, shoes and dresses.

“It’s a fantastic honour to partner with one of France's most popular and iconic fashion stores to debut the 'SpongeBob By Beatrix Ong' collection,” said Mark Kingston GM & SVP Nickelodeon & Viacom Consumer Products EMEA & Australia. “Beatrix Ong is an incredible designer who has perfectly captured the fun, fashion and frivolity of SpongeBob. We look forward to unveiling this unique collection at colette very soon."

Sarah Andelman, Creative Director, colette said, “Beatrix Ong’s SpongeBob collection in toile de jouy is a perfect fit for Colette.  We are very happy to welcome it to the rue Saint-Honoré.”

Apparel prices will range between £90 and £200 (GBP).

About Nickelodeon & Viacom Consumer Products (NVCP):
Nickelodeon & Viacom Consumer Products (NVCP) oversees all merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading multimedia entertainment companies and home to such powerhouse brands as Nickelodeon, MTV, Paramount Pictures and Comedy Central.

With a diverse portfolio spanning animation, preschool, student and youth-oriented licenses, NVCP is committed to providing key partner development and innovative marketing solutions, ensuring the highest quality product offering across some of the world's most powerful TV and entertainment properties, including SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.

About Colette
Spanning three levels, colette customers are invited to encounter the colette experience, which comprises a never ending assortment of fashion, high-tech, arts, street-wear, beauty and waters. Through chance encounters, travels and discoveries, new products and new brands are consistently greeted at colette. Exclusivities, pre-releases, limited editions, established designers, new talents and even forgotten labels...a unique approach combining modernity, originality and upmost quality. This is the colette spirit: an inimitable mix and match, modeled after its customers, and bringing people together. Reactive, determined, influential and passionate, visionary and spontaneous, these are perhaps keywords to describe colette.

About Beatrix Ong MBE
London-based designer, Beatrix Ong has won her critical acclaim, an MBE on Her Majesty The Queen’s 2011 New Year’s Honours list, in recognition of her services to British Fashion, an A-list celebrity following and the receipt of the Freedom of the City of London in 2012. An alumni of Central St Martins, she began a career in fashion in earnest, her star ascended extremely quickly - from a fashion intern for Harpers Bazaar in New York to creative director of Jimmy Choo (a job she won aged only 22). In 2002, Beatrix Ong launched her eponymous shoe range, which quickly garnered significant attention and became available in Liberty, Harrods, Saks Fifth Avenue, Harvey Nichols and Dover Street Market (of which she developed an exclusive collection for). Her collections landed her a place on the Independent’s Top 10 Leading Shoe Designers list, alongside Manolo Blahnik; as well as the nickname ‘The New Choo’.

Beatrix Ong is growing further as a creative hub with Ong entering into as varied projects including film, retail, and technology collaborations as well as continuing her success as a renowned shoe designer, launching a new concept collection in Autumn 2015.


For more information, images and interview requests please contact:

New York:
Kate Laverge
VP, International Corporate Communications, Viacom International Media Networks
01 347 754 1677

Angele Gaignard
Communications, Viacom International Media Networks
0033 170 949 535

Jennifer Needham
Communications, Viacom International Media Networks
0044 203 580 2100

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