Shop Site Offers over 300 Exclusive Nickelodeon Store Product Lines

LONDON, 7th August 2015 – Nickelodeon and Viacom Consumer Products (NVCP) and Entertainment Retail Enterprises today unveiled the online storefront for the Nickelodeon Store Leicester Square, giving Nickelodeon fans across the UK and the EU the opportunity to buy exclusive Nickelodeon Store product through

Fans can now benefit from buying Nickelodeon products from the comfort of their home or on the go via their mobile or tablet device. The online Nickelodeon store offers over 300 Nickelodeon Store-exclusive product lines for fans of all ages, including toys, apparel, stationery and homewares featuring beloved Nickelodeon properties such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Dora the Explorer and Bubble Guppies.

“It is important that Nickelodeon and its properties are available wherever our audience wants them. The Nickelodeon UK online store is integral in helping us serve our fans and I am sure that as well as providing an exciting commercial opportunity in its own right, the site will also be great promotional tool for the store itself,” said Marianne James, Vice President, Consumer Products UK & Ireland & European Retail Sales & Marketing Viacom International Media Networks.

As with the Nickelodeon Store Leicester Square, the online Nickelodeon Store is owned and operated by Entertainment Retailer Limited, a division of Entertainment Retail Enterprises. Since the launch of the flagship Nickelodeon Store in Leicester Square on 30th May, 2015, over 50,000 individuals have visited the two storey retail space. The Nickelodeon Store Leicester Square is the sixth retail store launched to date and the first store to open in Europe.

"Our Flagship store has proven incredibly popular with Londoners and international visitors. Our online store means that we can continue building our international framework enabling us to serve even more of the global Nickelodeon fan base," said Tina Calvo, CEO of Entertainment Retail Enterprises.

The Nickelodeon Store Leicester Square features state-of-the-art multimedia and interactive elements. The store presents a glass frontage of 1250 square metres looking out onto Leicester Square with 40 LCD screens within the store creating a compelling showcase for The Nickelodeon brand.  The product range within the store features a broad array of more than 600 products across all key categories with 80% of store product created by Entertainment Retail Enterprises in partnership with Nickelodeon and exclusive to the Nickelodeon Stores. The Leicester Square store also includes London-limited lines as well as product from a selection of global NVCP licensees.

Bursting with technology and interactive content, specially designed in-store zones bring Nickelodeon’s world famous characters and properties to life. A green slime staircase takes shoppers up to Bikini Bottom where they can come face to face with the world’s favourite sponge in daily meet and greets with a life-size SpongeBob SquarePants costume character. Additionally, the store offers a preschool zone, a New York City skyline graffiti-decorated Teenage Mutant Ninja Turtle area, and Union Jack-branded gifting, stationery, apparel, homeware and souvenirs.  Recognising London as the world’s most global city and Leicester Square as a top tourist attraction with projected tourist footfall set to hit 18 million in 2015, the store’s 70-strong staff provides capability in at least twelve different world languages.  The store is open daily from 10am-9pm with extended operating hours in the evening at weekends.  

To date, Nickelodeon and SRI have together launched five retail stores in Panama, Saudi Arabia (2014) and Honduras (Feb 2015) with more stores scheduled for late 2015/2016.

About Nickelodeon
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

About Entertainment Retail Enterprises
Based in Orlando Florida, Entertainment Retail Enterprises has over 25 years experience in brand building, creating cross category merchandise solutions and compelling retail environments with premium global brands, The global distribution platform enables consistent brand delivery that encompasses turnkey shop-in-shop solutions, on line stores and branded retail stores.

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