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NICKELODEON TO LAUNCH FLAGSHIP STORE IN LONDON’S LEICESTER SQUARE

Nickelodeon International extends global retail partnership with Entertainment Retail Enterprises
Additional stores planned worldwide for 2015 and 2016

London, New York – October 6, 2014 – Nickelodeon Viacom Consumer Products has announced a new partnership with Entertainment Retail Enterprises to create Nickelodeon stores in a variety of international destinations beginning with a flagship specialty retail store in London.

Opening to the public in the second quarter of 2015, the UK’s first flagship Nickelodeon store will be located in one of the world’s premier tourism and retail destinations at No.1 Leicester Square.

The new multi-level store will include state-of-the-art multimedia and interactive elements to create a perfect showcase for a broad range of products based on Nickelodeon’s properties, including iconic global animations including SpongeBob Square Pants, Teenage Mutant Ninja Turtles and Dora the Explorer. In addition the store will showcase products from a select group of global licensees to create an optimal customer experience for Nickelodeon fans from around the world.

Ron Johnson, EVP of Nickelodeon Viacom Consumer Products, said: “Leicester Square is one of the best known tourism destinations in one of the greatest cities in the world and is an absolutely ideal location for an iconic brand like Nickelodeon. I am really excited that London is joining our growing roster of international retail destinations, helping to drive growth in the branded retail space for the Nickelodeon brand internationally in partnership with ERE.”

To date, Entertainment Retail Enterprises and Nickelodeon have launched two Nickelodeon stores in Panama and one Riyadh in 2014, with another store opening in Jeddah by the end of 2014.  

Nickelodeon and Entertainment Retail Enterprises have now extended their relationship to launch additional stores across five continents.

Under the terms of the agreement, Nickelodeon and Entertainment Retail Enterprises will open additional Nickelodeon branded stores in key global markets and premier tourist destinations around the world. Entertainment Retail Enterprises is responsible for creating the Flagship Store Designs and mall retail environments. The stores will be located in markets where there is a high brand awareness and on-air presence for Nickelodeon and will feature Nickelodeon branding, with a new brighter base design to promote awareness while optimizing the brand identity in global markets. 

Tina Calvo CEO of Entertainment Retail Enterprises said: "We are proud to be Nickelodeon International’s stand-alone retail partner. Stores in Panama and Riyadh have proven successful and highlighted the global appeal of the Nickelodeon properties. The London Flagship store will elevate our efforts. We’re looking forward to building on our success to date with Flagship stores, mall stores and other retail solutions in key global markets. Nickelodeon is a unique partner with properties that appeal across all demographics. We will leverage their powerhouse portfolio and global brand equity to create a true destination for the entire family".

Click here to download artwork to accompany this press release.

About Nickelodeon
Nickelodeon is one of the most globally recognized and widely distributed multimedia entertainment brands for kids and family. It has built a diverse, global business by putting kids first in everything it does. The company’s portfolio includes television programming and production around the world, plus special events, consumer products, digital offerings, recreation, books, feature films and pro-social initiatives. Nickelodeon's brands are seen globally in more than 500 million households across more than 130 territories, via more than 70 locally programmed channels and branded blocks. Outside of the United States, Nickelodeon is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

About Entertainment Retail Enterprises
Entertainment Retail Enterprises is based in Orlando Florida. With over 25 years experience in Brand Building, Destination Retail, Private Label and Licensing, they have a unique business model crafted to create growth in global markets. Entertainment Retail Enterprises has long-standing relationships with a select group of premium lifestyle and iconic entertainment brands. Brand storytelling is extended through differentiated, coordinated, cross-category programs with universal appeal. With a production and screen printing facility in Orlando and manufacturing partners in over 18 countries, they create, design, develop and manufacture customized programs and products across categories for all retail channels. They distribute products in over 60 countries and will continue expansion of branded retail destinations in global markets.

Contact:
Kate Laverge
VIMN Communications
212.654.4335
Kate.laverge@viacom.com

Jennifer Needham
VIMN Communications
+442035802100
Jennifer.needham@vimn.com

Ruth Crowley
Entertainment Retail Enterprises
407 649 6552 X129
407 488 6080  
ruth@ere-sri.com
 


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