London, 4th April 2016 -̶  Nickelodeon and Viacom Consumer Products (NVCP) announced that fifteen  new UK license partners have been secured for the popular Nick Jr. pre-school series Blaze and the Monster Machines. Joining Mattel, the master international toy partner for the property and the already announced LeapFrog and Centum Books Limited, these fifteen UK license partners cover a variety of categories with products launching at retail in the coming weeks.

“To have secured such prestigious partners is a testament to the appeal of the property and Nickelodeon’s expertise in creating and developing hit pre-school series that have wide consumer appeal,” said Marianne James, VP Consumer Products UK & Ireland & European Retail Sales & Marketing NCVP. “Blaze offers a unique opportunity to license partners; a preschool property with a focus on the STEM curriculum and a strong sense of comedy. The show has many facets that can be interpreted into innovative products.  I cannot wait to see the product lines developed by our partners and look forward to seeing the reaction from retailers and families.”

Sambro has signed up to Blaze and the Monster Machines with a view to launch arts and crafts, stationery, games, puzzles and pocket-money toys later this year. Clementoni are set for puzzles and interactive learning toys. Character World has taken on the property for bedding, beds and bedroom accessories while Kokomo takes the license for health and beauty.  Ninja will produce Blaze play tents and inflatables while Delta is on board for beds, toy storage and chairs.

In the food category, Lightbody has been signed while Amscan has taken the party ware and balloons categories. In apparel, categories are covered from head to toe with Drew Pearson International on board for headwear, Roy Lowe & Sons signed on for socks and William Lamb Footwear Ltd. licensed for footwear.  TVM Fashion Lab has been signed for children’s outerwear while Aykroyd & Sons and TDP Textiles have signed up for children’s nightwear and underwear. Alfred Franks & Bartlett Plc are confirmed as the UK partners for sunglasses and sunglass cases.

More category licenses will be announced later in the year.

Blaze and the Monster Machines follows Monster truck Blaze and his driver, AJ, as they take on races, rescues and adventures.  Created by Jeff Borkin (Team Umizoomi head writer) and Ellen Martin (Bubble Guppies supervising producer), the series uses songs and humour to teach viewers the basics of concepts such as friction, adhesion, force, trajectory and magnetism. Blaze and the Monster Machines airs every day on Nick Jr. UK and since its launch in March 2015 has become one show for boys aged four to six on the channel. The series also airs as part of the Milkshake! block on Channel 5 later this month.

Where every day’s an adventure, Nick Jr. is a top-performing commercial pre-school entertainment brand in cable and satellite homes. Launched in 1999 as the world's first channel dedicated to pre-school children, Nick Jr.’s programming includes beloved shows Dora and Friends: Into the City!, Peppa Pig, Lily’s Driftwood Bay, Zack & Quack and Paw Patrol. Online, clips, games, exclusive activities and downloads are all available at Viewers also have the opportunity to catch up with the schedule through Nick Jr. +1. Nick Jr. is available on Sky 615, Virgin 715, through BT Vision and TalkTalk channel 318.
The Nickelodeon Network is a top-performing commercial kids TV network in the UK and Ireland with Nickelodeon channels available in over 13 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.

For more information, additional quotes or images, please contact:
Kate Dickson
Communications Director, Nickelodeon UK & Ireland
0203 580 3121

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