Nickelodeon Gets a Fresh Look for the New School Year

London, UK – 2nd September, 2013 – The Nickelodeon network is refreshing its Nickelodeon channel with a fresh look and to coincide with the start of children’s new school year and the brand’s 20th year in the UK. Live from this morning, viewers will see new interstitials that ‘mash-up’ Nick characters and stars that will provide navigation across the channel schedule.

The refreshed look will support the strong roster of new content rolling-out on the network this autumn including Sam & Cat and The Haunted Hathways, as well as highlight perennial favourites such as SpongeBob SquarePants, iCarly and VicTORIous.  Nickelodeon House of Anubis star Brad Kavanagh lends his voice to the brand refresh, giving additional star power to the new look.

“Having been in the UK for 20 years the Nickelodeon brand has now reached multiple generations and continues to be as fresh and relevant today as it was at launch by continuously evolving” said Tina McCann, Managing Director of Nickelodeon UK. “The Nickelodeon brand is funny, surprising and irreverent, which is exactly what the brand refresh brings to life.”

The new look will be echoed online at  Kids will also have the chance to have their say with a new blog section, where fans are able to customise their own avatar, leave comments and share designed ‘stamps’ which express comments such as ‘awesome’ and ‘LOL’ all within a moderated environment.

Available in 14 million homes, Nick is the place where kids rule and features top shows such as Nickelodeon’s Kids’ Choice Awards, Victorious, SpongeBob SquarePants and iCarly. Launched in 1993, Nickelodeon brings hit international and locally-produced entertainment content to audiences in the UK and Ireland. Viewers can also watch Nick in high definition through Nick HD and have the opportunity to catch up with the schedule through Nick +1. Exclusive games, behind the scenes clips, show information and more are available on Nick is on Sky 604, Virgin 712, TalkTalk channel 315 and through BT Vision.

The Nickelodeon Network brings the best in kids’ content to the UK and Ireland with Nickelodeon channels available in over 14 million cable and satellite homes. Having launched in 1993 Nickelodeon UK comprises seven dedicated entertainment channels for kids aged 4-15 and their families, and is a joint venture between Viacom International Media Networks and BSkyB.