ONE DIRECTION NAMED MTV’S STARS OF 2013
1D OUTSHINE JUSTIN BIEBER AFTER MONTH-LONG INTERNATIONAL TWITTER VOTING INITIATIVE #MTVSTARS
New York / London, 21 December 2013 – MTV has crowned One Direction MTV’s Stars of 2013, after the unstoppable UK boy-band chalked up an astounding 40.8 million votes in the inaugural international #MTVstars social media campaign to edge out US pop idol Justin Bieber, whose fans registered an impressive 40.5 million votes.
The competition was close up to the very end, with the global pop powerhouses neck and neck on the leaderboard throughout the month-long social media campaign, which saw over 117 million votes flood in from around the world via Twitter.
“We’ve just found out that you voted us top of the list for the MTV’s Stars of 2013 – thank you so, so much!” said One Direction’s Liam in a message to the group’s army of fans. “We heard we racked up over 40 million votes. We can’t believe the hard work – it must have taken you absolutely ages. Thank you so, so much!”
“Party time!” added Louis.
Throughout the month-long MTV’s Stars of 2013 activation, MTV gave fans around the world the chance to have their say and vote for the best and biggest musical acts of the year with the #MTVstars social campaign. Music fans cast votes in their tens of millions using the name of their favourite artist and the hashtag #MTVstars, which was a trending topic in 127 locations around the world and registered an astonishing 50,000 tweets per minute.
The results of the #MTVstars Twitter vote were announced on-air today during the “MTV’s Stars of 2013: The Results” special that aired across MTV channels around the world (excluding the U.S.). Other global superstars rounding out the top 10 of MTV’s Stars of 2013 were Ke$ha, 30 Seconds to Mars, The Wanted, Nicki Minaj, Beyoncé, Chris Brown, Rihanna and Little Mix.
MTV’s international channels and online platforms dedicated the month of December to celebrating the brightest music stars of 2013 with a special programming line-up featuring brand new concert performances from today's hottest artists, new music specials, in addition to the #MTVStars social campaign.
Every Friday night throughout December, MTV’s Stars of 2013 is providing fans around the world with exclusive access to the biggest names in music through the renowned live music franchise MTV World Stage and music programs such as the extended deluxe edition of tell-all documentary "Miley: The Movement." The month will be crowned with MTV’s official countdown special*, “MTV’s Biggest Music Moments of 2013”, revisiting the year’s most talked about music moments.
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*Please check local listings.
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MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.