MTV UK’S NETWORK OF MUSIC AND ENTERTAINMENT CHANNELS DELIVERS STRONG RATINGS ACROSS DECEMBER AND THE CHRISTMAS PERIOD
LONDON: 15 January, 2013 – MTV UK – a division of Viacom International Media Networks (VIMN) UK and Ireland - announced strong ratings across the Christmas period.
Over the Christmas season the MTV Networks 11 pack recorded an average 16-34 audience of 37.7k, the highest December since 2005. This, in turn drove huge reach for the network – with 22.4 million individuals & 7.4 million 16-34’s tuning into an MTV channel during December.
The MTV Music Pack really stood out as the network’s key achiever across December – delivering really strong ratings with an average 16-34 audience of 17.4k both its highest December and highest month since 2006.
Throughout 2012, the Music Pack (Excl. Viva/4Music) proved to be the highest performing Music Network for every month of the year for 16-34’s (and by over 50% in December).
Three quarters of MTV music channels recorded YoY gains in December – over 100% for MTV Music and a whopping 200% for MTV Live. And for MTV Music, December proved to be its highest monthly average ratings ever.
But success was not limited to MTV’s music channels. Some of MTV’s popular entertainment shows also delivered some really strong ratings on MTV. The main channel saw an average 16-34 audience of 8.2k in December – the highest December audience since 2005. This success was driven by the phenomenal success of Geordie Shore series 4 with the programme averaging just shy of a million viewers. In fact, series 4 was the highest rating yet for Geordie Shore which has grown its 16-34 audience by an amazing 77% since series 1 first aired.
Kerry Taylor, SVP, General Manager of MTV UK commented: “This is the perfect end to what has been an outstanding year for MTV UK and our network of channels. To see such great success across our entertainment and music shows really demonstrates that we are absolutely delivering for our audience. And 2013 looks to be even bigger.”
Viacom International Media Networks
Viacom International Media Networks
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About Viacom International Media Networks UK & Ireland
Viacom International Media Networks UK & Ireland represent 20 channels that offer the very best in music, comedy and kids programming through its MTV, Comedy Central and Nickelodeon brands. The brands have been market leaders across the three primary genre groups for more than 10 years, reaching 22.9 million homes through SKY, cable and Freeview.
Our ten branded music and entertainment channels comprise of MTV, MTV Music, MTV +1, MTV Rocks, MTV Classic, MTV Hits, MTV Dance, MTV Base, VH1 and VIVA. They feature the best in music alongside popular shows such as Geordie Shore, The Hills, Jersey Shore, My Super Sweet 16 and Cribs. Comedy Central and Nickelodeon in the UK are part of the VIMN portfolio of channels through joint ventures with BSKYB.
Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in more than 160 territories and 35 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.
For more information about Viacom and its businesses, visit www.viacom.com.