Mark Kingston is General Manager and Senior Vice President for Nickelodeon and Viacom Consumer Products (NVCP) in Europe, Middle East, Africa & Australia, overseeing Viacom International Media Network’s (VIMN) consumer products operations in these key markets. Kingston is based in London and reports to Ron Johnson, Executive Vice President, Consumer Products, VIMN and Dave Lynn, Managing Director & Executive Vice President, UK, Australia & Eastern Europe & International Content Distribution.
Since 2011, Kingston has been responsible for licensing programs in the UK, Australia, Israel and parts of Eastern Europe as well as NVCP’s Pan-European retail strategy working in close collaboration with local VIMN channel operations and category heads. In 2013, Kingston’s role expanded to include oversight of VIMN consumer products in all of Europe as well as the Middle East and Africa to more deeply align consumer products teams in order to drive greater efficiencies, and value for local, pan-regional and global partners.
As Vice President, UK, Australia, Russia, Israel, Central & Eastern Europe Retail Sales and Trade Marketing, for NVCP, Kingston and his team achieved double-digit growth in overall consumer products through more focused licensing partnerships and development of key account relationships. Recently, Kingston and his team coordinated the UK and Australia consumer products launch of Nickelodeon’s Teenage Mutant Ninja Turtles which is already achieving key milestones in both markets such as hitting the top five in the action figure category.
Kingston joined NVCP in 2011 from The Walt Disney Company, where he served as Business Unit Director, responsible for all aspects of the licensed and vertical business at UK supermarket chain, Tesco while managing a team of 15 sales, marketing, retail planning & product development professionals. Prior to The Walt Disney Company, Kingston worked at BBC Worldwide, and began his career at Masterfoods, a division of Mars UK. Kingston graduated from the University of Leeds with a BSc Hons degree in Animal Science.