MTV is the world’s premier youth entertainment brand. 

With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. 

MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. 

Outside of the United States, MTV is part of Viacom International Media Networks, a division of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms.

Key Spokespeople

Kerry Taylor

SVP, YOUTH AND MUSIC, VIMN and SVP, General Manager, MTV for VIMN UK

Kerry Taylor is Senior Vice President, Youth and Music for Viacom International Media Networks, giving her lead responsibility for the MTV brand internationally and for overseeing non-music programming and content development for all MTV-branded channels outside the US. Based in London and working in partnership with MTV’s regional leadership around the world, Kerry takes the lead in deciding how the MTV brand is positioned and presented, as well as in developing original programmes and identifying acquisitions. Kerry is also SVP, General Manager for all MTV channels managed out of the UK, giving her creative oversight of the world’s leading youth entertainment brand in territories including the UK and Ireland, Russia, Australia and New Zealand, Hungary and Israel. In this role she manages commissioning, acquisition, marketing and communications, talent and artist relations and production across MTV’s portfolio of channels, encompassing MTV, MTV+1, MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Music, MTV Live HD, MTV Rocks, Viva and VH1. As SVP, General Manager, MTV for VIMN UK, Kerry has successfully managed the evolution of the core MTV channel to offer a mix of music and general entertainment programming, while simultaneously expanding MTV’s bouquet of music channels. As a result of changing its programming mix, the core MTV channel grew its average audience in the UK between 2010 and June 2013 by 81% amongst all adults and by 65% amongst 16-34s and was named Entertainment Channel of the Year at the Broadcast Digital Awards in 2012. MTV UK’s growth has been driven by an increasing number of original productions commissioned by Kerry and her team, including reality series, Geordie Shore and The Valleys. Geordie Shore, which returns for a sixth season in July 2013, is the highest rating show in the channel’s UK history and has become a social media phenomenon – with more than 7m Twitter followers. The series has aired around the world and rated strongly in countries as diverse as Australia and Hungary. Under Kerry’s stewardship, MTV’s portfolio of music channels has also expanded – a new MTV-branded music service, MTV Music, launched in the UK and other territories in 2011, followed by MTV Live HD in 2012. MTV Music is the most popular music channel amongst 16-34s in the UK year-to-date in 2013 having grown average viewing amongst that age group by a third since launch. Kerry first joined MTV’s parent company, Viacom International Media Networks (VIMN), as Vice President, Marketing, Creative & Consumer Press for MTV UK & Ireland in September 2007. In this role, she successfully spearheaded the launch of entertainment channel VIVA on the Freeview platform, via a high profile marketing campaign (“Up Your Viva”). Prior to joining MTV, Kerry was Director, Marketing & On-Air for Living TV, Bravo, Challenge and Trouble at Virgin Media. During this time, she played a key role in repositioning Living TV, which resulted in the channel being awarded Broadcast Channel of the Year in 2006. Kerry has also worked at the BBC and for Star TV in Hong Kong.
James Currell

James Currell

EVP, Managing Director for UK, Northern & Eastern Europe, Viacom International Media Networks

James Currell is EVP, Managing Director for UK, Northern & Eastern Europe for Viacom International Media Networks. In this role he has management oversight of all of Viacom’s media networks and related businesses in 33 European countries, including the UK.


For more than two decades, MTV has evolved, reinvented itself, challenged the norm and detonated boundaries, giving each new generation a creative outlet and voice that entertains, informs and unites on every platform.

MTV Music

MTV Music showcases the best A-List music and talent that only MTV can deliver. It hosts premiere music videos, live music, great performances, intimate sessions, behind the scenes specials and exclusive artist interviews.

MTV Hits

It’s all about the charts - what’s popular right now and what’s en route to the chart - the superstars, the one-hit wonders, the boy bands and the girl bands - new videos as soon as they get made and the hits you don’t get tired of.

MTV Base

The only music channel dedicated entirely to R&B and Hip-Hop 24/7. Provides a sexy and slick selection of the most stylish videos and artist driven programmes, showcasing emerging and established urban talent.

MTV Dance

The only channel in dance nation to deliver pure club culture and a 24/7 guest list to the most influential clubs in the world. Delivers a continuous mix of massive anthems from the freshest dance to the hottest urban and pop.

MTV Rocks

The music channel for young, engaged, gig-going, music-downloading fans with a real, active passion for music and its culture, banging out a music mix that makes your heart beat faster and makes you want to get involved.

MTV Classic

Dedicated its music and programming to unashamed nostalgia, with a feast of classic hits from the ‘60s to the ‘90s for viewers looking to enjoy an evocative trip through the music that has defined who they are.

MTV Live

MTV Live is an international English language 24 hour music channel that returns to MTVs roots, offering high end entertainment content including the best music videos and live performances.


Launched in October 2009, Viva is an entertainment channel featuring a unique mix of award winning comedy, the best in rock and pop and new, exclusive, programming.


VH1 connects viewers to the music, artists and pop culture that matter to them most, with series, specials, live events and online content.